How Mel Works
From account creation to closed deal — the full 8-step process that runs on autopilot.
Create your account & define your product
In under 5 minutes, set up your profile and describe what you sell. Mel uses this context as the strategic backbone for everything that follows.
- Define your product or service in plain language
- Describe your ideal customer and value proposition
- Connect your email domain for outreach
Configure your target campaign
Tell Mel who to target: industry, company size, geography, job titles. The more specific your ICP, the more precise and effective your outreach.
- Filter by industry, company size, and country
- Specify target roles and seniority levels
- Set campaign goals and follow-up intensity
AI discovers matching companies
Mel's AI engine scans multiple B2B data sources in real time to identify companies that match your ICP — sorted by fit score and strategic priority.
- Cross-reference multiple B2B databases simultaneously
- Score each company by ICP match quality
- Surface only companies with active growth signals
Prospect extraction & data enrichment
For each target company, Mel extracts the right decision-makers — with verified emails, LinkedIn profiles, and role context — ready to contact.
- Extract verified professional email addresses
- Enrich profiles with LinkedIn and firmographic data
- Deduplicate and score each prospect automatically
AI generates a unique strategy per prospect
Every prospect gets their own outreach strategy crafted by AI — based on their industry, role, company context, and your product's unique fit. No templates. No mass email.
- Analyze each prospect's context and pain points
- Design a multi-step sequence tailored to their profile
- Calibrate tone, timing, and follow-up intervals
First email crafted & sent by AI
Mel writes and sends a hyper-personalized first email for each prospect — referencing their company, industry challenges, and your specific value proposition.
- AI-written email unique to each recipient
- Optimal send time calculated per time zone
- Domain warm-up and deliverability protection active
Real-time tracking & intelligence
Every open, click, and reply is tracked. Mel classifies each response and recommends the next best action for your team — in real time.
- Track opens, clicks, and replies instantly
- AI classifies intent and sentiment per response
- Prioritized action list pushed to your dashboard
Smart follow-up loop until outcome
If there's no reply, Mel follows up automatically — at the right intervals, with evolved messaging. The loop continues until the prospect responds, books a meeting, or the sequence completes.
- Adaptive follow-up at AI-calibrated intervals
- Re-evaluate each prospect after every interaction
- Close the loop: meeting booked or graceful exit
By the numbers
Concrete benchmarks for every key step in the process.
Ready to see it in action?
Your entire prospecting system — automated, intelligent, and running 24/7.